McAllister Opinion Research uses an array of research methodologies and analytical techniques to help companies, governments and non-profits gain in‑depth understanding of customers, stakeholders and citizens. We specialize in market intelligence, public policy and communications and in the past 24 months have conducted research in Canada, United States, Europe and Latin America.
Our studies have been covered in the CBC, CTV, Globe & Mail, CanWest Global, La Presse, Ming Pao, Canadian Press and Associated Press as well as numerous trade publications and journals.
McAllister takes a particular interest in sustainability and environmental issues, directing the Environmental Monitor research program in Canada. The Environmental Monitor research program has surveyed public attitudes on environmental issues in over 25 countries and has tracked the trends in Canada for nearly 20 years.
We manage all forms of field operation from telephone polls and focus groups to online polls and web analytics. We use modern analytical tooling to conduct both conventional analyses as well as advanced procedures like segmentation, factor analysis and regression.
Prior to founding the firm in Vancouver in 2001, the company principal, Angus McAllister, served as Vice President, Global Research with Angus Reid, and prior to that was Vice President with Environics International (GlobeScan) in Toronto.
McAllister Opinion Research abides by the ICC/ESOMAR International code of Marketing and Social Research Practice.