01
Web polls
Cost‑effective testing of visual and written communications. Target random web users or specific audiences with high response rates.
- Targeted recruitment and screening
- Randomized experimental designs
- High response methodologies
02
Consumer research
Telephone, mail, intercept, and face‑to‑face surveys globally with rigorous questionnaire design and validation.
- Multilingual fieldwork management
- Back‑translation and pre‑testing
- Weighted, representative samples
03
Stakeholder & opinion leaders
Executive and expert audiences including doctors, academics, regulators, and NGOs.
- List development and outreach
- Elite, multilingual interviews
- Confidential analysis and reporting
04
Focus groups
Deeper exploration of positioning and communications using advanced projective techniques.
- In‑person and online moderation
- Concept and message testing
- Rapid synthesis of insights
05
Secondary research
Cost‑effective groundwork to understand your landscape before primary research.
- Desk research and expert interviews
- Competitive and policy scans
- Action‑oriented summaries
06
Statistical analysis
Data‑mining and multivariate analysis to extract maximum value from your datasets.
- Segmentation and factor analysis
- Regression and modeling
- Interactive dashboards